Roku acquired the DSP dataxu in November 2019 and relaunched it as Roku OneView in 2020. The OneView brand has since been retired: Roku's advertiser site now sells through Roku Ads Manager and programmatic solutions.

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Roku and Horizon Media partner on CTV ad precision

Media agency Horizon Media and Roku formed a partnership aimed at improving precision targeting for advertisers buying Roku's CTV inventory.

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Tubi's owner Fox Corporation agreed to acquire Roku for about $22 billion in enterprise value, which would put Tubi and The Roku Channel in one company; the deal is pending.

Fox Corporation agreed to acquire Roku for $160.00 per share in cash and FOX Class A common stock, valuing Roku at approximately $22 billion in enterprise value; the combined company would include Tubi and The Roku Channel. The deal is pending.

Fox Corporation agrees to acquire Roku for about $22 billion

Fox Corporation is acquiring Roku, valuing it at about $22 billion, bringing Roku's advertising platform and CTV inventory under Fox ownership pending regulatory approval.

Fox CorporationRoku

AcquisitionCTV · AcquisitionUnited StatesFavicon of Roku AdvertisingRoku AdvertisingFavicon of FoxFox

America's Test Kitchen opens FAST channel ads via Magnite and PubMatic

Buyers can now purchase America's Test Kitchen's FAST channel ad inventory through Magnite and PubMatic using PMP deals or programmatic guaranteed.

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Omnicom combines Acxiom and Roku data through Amazon Ads for TV frequency

Advertisers using Omnicom can now manage TV ad frequency better by combining Acxiom and Roku audience data through Amazon Ads.

Omnicom MediaAmazon AdsRoku Advertising

UpdateTV · Data partnershipGlobalFavicon of Omnicom MediaOmnicom MediaFavicon of Roku AdvertisingRoku AdvertisingFavicon of Amazon AdsAmazon Ads