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Google, Meta, Moloco and Unity take stakes in AppsFlyer to keep it neutral
Google Ads, Meta Ads, Moloco and Unity Ads have taken stakes in AppsFlyer to keep its mobile measurement neutral for advertisers and publishers.
Google Ads, Meta Ads, Moloco, Unity AdsAppsFlyer
Back To The Original Unity; OpenAI’s Ads Pilot Earns Its Wings
Unity is selling Supersonic; OpenAI is expanding its ads pilot; and the NFL is facing antitrust exemptions.
New Unity Audience Hub Doubles Engagement for Brand Campaigns, Unlocking Privacy-First Advertising Across Mobile and CTV
Unity moved all iOS and Android traffic on its ad network to its new AI ad platform, Unity Vector, ahead of schedule. Unity said Vector lifted iOS installs and in-app purchase value by 15% to 20% compared to the old model.
AppsFlyer And Unity Integrate With The Android Privacy Sandbox To Avoid Another ATT-Style Disaster
With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance. But Google hasn’t shared a concrete timeline for GAID deprecation, and so mobile marketers are under pressure to get acclimated to the Android Privacy […]
AppsFlyerAndroid Privacy Sandbox
Roku and Unity join forces to revolutionise mobile app advertising
Roku and Unity have announced a strategic collaboration aimed at assisting mobile app businesses in expanding their app installation campaigns to TV streaming platforms. This partnership, currently in beta testing, brings together Roku’s premium TV inventory and Unity’s user acquisition technology. The goal is to offer mobile app marketers a more efficient way to run TV streaming campaigns. Growing competition Miles Fisher, Senior Director, Head of Emerging and Programmatic Sales at Roku, emphasized the importance of TV streaming as a performance channel for mobile app marketers. “Mobile app m
Unity AdsRoku