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Chinese video streaming company Youku Tudou has joined forces with Mirriad Advertising for a new in-video advertising collaboration, with Samsung becoming the first brand to jump onboard.
“Chinese video streaming company Youku Tudou has joined forces with Mirriad Advertising for a new in-video advertising collaboration, with Samsung becoming the first brand to jump onboard.”출처
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Samsung and Amazon Ads launch shoppable CTV ad partnership
Advertisers using Amazon Ads can now run shoppable ad formats on Samsung's connected TV inventory.
AdvertisersAmazon AdsSamsung
Amazon AdsRembrand and Mirriad form CTV product-placement venture
US advertisers and publishers gain a unified virtual product-placement solution for connected TV through Rembrand and Mirriad's new joint venture.
미국Startup Rembrand Buys Mirriad’s US Arm, Expanding AI Product Placement
In an unusual acquisition a younger AI company acquires a legacy firm, signaling broader shift in media landscape.
Samsung and Cielo Partner to Redefine Retail Advertising with AI-Powered Digital Signage Technology
CieloSamsungretail advertisers
Mirriad & BENlabs Forge First-Ever Dual Pathway In-Content Ad Solution, Merging Virtual & Traditional Product Placement
The collaboration offers brand integration at scale with in-depth performance insights Mirriad, the leader in virtual product placement (VPP), and BENlabs, an entertainment marketing company transforming the way that brands and creators connect with their audiences, announced a first-of-its-kind collaboration. The relationship takes a dual-pathway approach that combines story-driven, on-set product placement with cutting-edge virtual integrations […]
MirriadBENlabs
Mirriad Announces Partnership with Insight TV to Advance Ad Formats and Enhance Viewer Experience
The partners will test different programmatic formats to resonate directly with target audiences Mirriad, the leader in virtual product placement (VPP), is thrilled to announce a strategic partnership with Insight TV, known for its captivating cross-industry content and engaged CTV audience. With this collaboration, the two will innovate together within Insight TV’s rapidly growing portfolio of […]