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The Spotify Partner Program reached more than 35 new markets, Italy, Spain, Brazil, Mexico and Colombia among them. Eligible creators earn from Premium video revenue and from ads in Spotify's free tier, and keep 100% of the revenue from embedded sponsorships they manage through it.

Spotify adds split testing and machine-learning automated bidding to Spotify Ads Manager, and starts testing Carousel Ads, a swipeable format of up to six cards in the Now Playing view.

Advertisers using Amazon DSP can buy Spotify's audio and video inventory for the first time, and Yahoo DSP gets a direct integration with the Spotify Ad Exchange.

Spotify Gen AI Ads launch in Spotify Ads Manager for advertisers in the US and Canada, writing scripts and voiceovers for audio ads at no additional cost; the UK is next.

Spotify launches the Spotify Ad Exchange (SAX), selling its logged-in audience by real-time auction for the first time. At launch it is buyable through The Trade Desk and Google Display & Video 360, with Magnite, Adform and Yahoo DSP to follow.

Spotify Ad Studio, the self-serve ad platform, is rebranded as Spotify Ads Manager.

Spotify acquires Podsights and Chartable, two podcast ad-measurement companies whose tracking pixels let advertisers measure podcast campaigns.

Spotify announced the Spotify Audience Network on 22 February 2021, an audio advertising marketplace spanning its own originals, Megaphone and Anchor podcasts and ad-supported music, open to advertisers of all sizes.