The Real Deal

The Real Deal is a real estate trade news site covering residential, commercial and development markets, politics and technology, with sections for New York, South Florida, Los Angeles, Chicago, San Francisco, Texas, and national and international coverage. It publishes a monthly magazine, a Data Book, an annual TRD 100 ranking, video and podcast content, and runs industry events such as roundtables and forums.

Advertising runs through a Brand Studio for sponsored content, with named ad spots including a Rectangle ad sold on a cost-per-impression auction basis and a Sponsored article sold at a negotiated rate; sales run through Smile Wanted Group. Its media kit cites an average household income of $500K among readers, 5M monthly digital page views and 150K monthly print readers, and its ads.txt lists 77 ad system lines, with 17 direct and 71 reseller entries.