Wayfair Sponsored Products
Retail media inside Wayfair, for brands that already sell there
Wayfair's on-site advertising: sponsored placements in its own search, browse and category pages, plus managed display and co-branded campaigns. Sold to existing Wayfair suppliers through Partner Home, so a brand that does not stock on Wayfair cannot buy it. Strongest for furniture, décor and home goods, and measured on clicks and attributed orders.
Wayfair is an online retailer specializing in furniture, home decor and household goods, selling through its website and mobile app to shoppers furnishing homes and other living spaces. Wayfair Sponsored Products is the retail media program built into that marketplace, letting brands and sellers pay to have their product listings appear more prominently to shoppers who are searching or browsing categories.
Its ads.txt file lists 10 ad systems, made up of 8 direct relationships and 4 resellers. Named ad spots include co-branded campaigns, display advertising, sponsored products and sponsored shops, giving brands several ways to reach shoppers at different points in the browsing and buying process.
구매 방법
구매 방법 2가지, 각 단계와 필요 조건, 최소 집행 금액까지 확인할 수 있습니다.
접근 권한 확인 중…
광고 지면
광고 지면 6개, 포맷과 단가, 구매 방법까지 확인할 수 있습니다.
- Co-branded campaigns
Sponsored product listing · 커머스
- Display
Responsive display ad · 커머스
- Sponsored Products
Sponsored product
- Sponsored Products (keyword-based)
Responsive display ad · 커머스
- Sponsored Products (product-based)
Responsive display ad · 커머스
- Sponsored Shops
Responsive display ad · 커머스
Sold by CPM · CPC. The rates are behind the lock.
접근 권한 확인 중…
채널
각 광고 지면은 웹, 동영상, 검색, TV 등 게재되는 위치별로 분류되어 있어 무엇을 구매하는지 명확히 알 수 있습니다.
미국 규제 카테고리
이 판매자가 속한 시장의 법이 주의가 필요한 카테고리에 대해 정한 내용입니다. 판매자 자체 정책은 이보다 더 엄격할 수 있습니다.
카테고리
Wayfair Sponsored Products와(과) 비슷한 곳
#111위