Sellers offering "Half Page Ad" spots
About this spot type
Part ofPrint
What it isA page, half page or classified in a printed magazine, newspaper or zine.
How it's boughtDirect with the publication, booked against an issue date on a published rate card.
When it's the right buyThe format with the longest shelf life and the least measurement. Buy it where the readership is a membership — trade titles, alumni magazines, scene zines — and not for reach.
Lead timeWeeks to months — print schedules close early
ChannelsWeb
Found selling it161 sellersNew York Times, CNN, Weather
Ad spots161
The text describes the whole Print family. The numbers are this type's own, from published sellers.
What it costs
The median published price, the recorded lead time and how sellers sell it.
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