10 figures on this publisher, on traffic, authority, reach and markets.
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1 buying option, with the steps, what each takes and the minimum spend.
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Acquisition
Feb 1, 2024
Francisco Partners completes its acquisition of The Weather Company — weather.com, Weather Underground and its advertising technology — from IBM.
Each ad spot is filed under where it runs, like web, video, search or TV, so you know exactly what you're buying.
Check which categories Weather accepts and what the law in its market allows. A publisher can be stricter than the law, and the answer can change with the way you buy.