Fire TV

Fire TV is Amazon's family of smart TVs, streaming media players, soundbars and accessories, sold with Alexa built in for voice control. The lineup spans smart TVs from Amazon and from other trusted brands, alongside standalone streaming devices for TVs that are not already smart.

Its interface groups features for watching content, seeing live news and sports, controlling a connected smart home, and displaying art and photos, letting people search across apps for what to watch, follow live events from the home screen, manage smart home devices in one place, and show art and photos when the screen is not in use. The Amazon Ember Artline is highlighted as a newer display that switches between showing art and running the Fire TV menu.