The largest social platform, reaching a broad consumer audience worldwide across feed, video and messaging surfaces.
Meta Ads is the advertising platform used to run campaigns across Facebook, Instagram, and Messenger. Campaigns are built and managed through Ads Manager, covering formats spanning app, commerce, email, social, and web placements, reaching audiences interested in community topics.
Buying options include auction-based campaigns managed through Ads Manager and manual campaigns, alongside reservation buying sold on a reach and frequency basis. Advantage+ campaigns automate shopping, catalog, and app-install formats for advertisers, drawing on automated targeting and creative optimization rather than manual audience selection.
Campaigns typically run with image, video, or carousel creative, and an advertiser chooses an objective such as awareness, traffic, or conversions before a campaign runs across the placements selected for it.
Como comprar
2 formas de comprar, com as etapas, o que cada uma exige e o investimento mínimo.
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Espaços publicitários
14 espaços publicitários, com formatos, valores e como cada um é comprado.
- Advantage+ catalog ads
Responsive display ad · Comércio
- Auction buying type (Ads Manager)
Responsive display ad · Social
- Audience Network
Responsive display ad · Web
- Facebook feed
Feed ad · Social
- Facebook right column
Banner ad · Web
- Facebook Stories
Story ad · Social
- Instagram Explore
In-feed ad · Social
- Instagram feed
Feed ad · Social
- Instagram Stories
Story ad · Social
- Marketplace
In-feed ad · Social
- Messenger inbox
Inbox ad · E-mail
- Reels
Story ad · Social
- Reservation (Reach and Frequency) buying
Responsive display ad · Social
- Threads feed
Feed ad · Social
Sold by CPI · CPA · CPM. The rates are behind the lock.
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Canais
Cada espaço publicitário classificado por onde ele roda — web, vídeo, busca, TV — para você saber exatamente o que está comprando.
Categorias
Parecidos com Meta Ads
