Documents Reveal Google’s Advertising Incentive Payout Plans; Daily Mail Owner Set Aside £20m in Advertising Rebates; Criteo CEO to Retire

Facebook, Google, Twitter and TikTok join ASA ad-rules pilot

The platforms will help the ASA enforce online advertising rules, giving regulators new sight into how advertisers' ads are policed.

ASA→Facebook, Google, Twitter, TikTok→advertisers

RegulaçãoWeb · Mudança de regrasReino UnidoTikTok AdsGoogle Adshá 3 semanas

Criteo partners with Tyroo to expand into Southeast Asia

Criteo signed a reseller partnership with Tyroo, giving advertisers and publishers in Southeast Asia access to Criteo's media through Tyroo's sales network.

Criteo→Tyroo→Southeast Asia

LançamentoProgramática · Representação comercialGlobalCriteoTyroohá 3 semanas

Google ordered to open AdX and DFP to Prebid

A court ruling orders Google to open its AdX exchange and DFP ad server to the Prebid header-bidding wrapper, letting publishers route Google inventory through independent auction technology.

Google Ads→Prebid

Mudança de políticaProgramática · Infraestrutura de leilãoGlobalGoogle AdsPrebidhá 3 semanas

The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR

Jason Mraz once sang about having the remedy. A federal judge has now handed one (actually, several) to Google – and, well, “it all amounts to nothing in the end.” Or, at least, that’s the fear. On Tuesday, two weeks after Judge Leonie Brinkema filed her full remedies opinion under seal in US v. Google […]

RegulaçãoGlobalGoogle Adshá 3 semanas

Criteo signed a reseller partnership with Tyroo Technologies, which will promote its performance media products to advertisers in Thailand, Malaysia and the Philippines.

LançamentoSingapuraCriteohá 3 semanas

Google adds agentic commerce checkout to YouTube ads

Google launched a Business Agent beta letting advertisers add checkout to YouTube ads through its updated Universal Commerce Protocol, with product feeds carrying loyalty data.

advertisers→YouTube Ads→Universal Commerce Protocol

LançamentoRetail media · Acesso de compraGlobalGoogle AdsYouTube Adshá 3 semanas