EU privacy watchdog to Meta: first-party data is off limits for ads personalization
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“Yesterday, the Irish Data Protection Commission (DPC) announced that it had concluded two inquiries into Meta's business practices related to personalized advertising.”Fonte
Meta expands off-platform activity data to power feeds and AI
Meta removed the setting that let users disconnect off-platform business activity from their account; that data now also personalizes feeds and AI responses for advertisers, not just ads.
MetaOff-Meta activity dataAdvertisers, AI
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