LiveIntent launches Identity Enrichment on Salesforce AppExchange
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Salesforce customers can now use LiveIntent to match customers in their CRM against identity, demographic and behavioral data.
LiveIntentSalesforce
“Salesforce customers can now use LiveIntent to match customers in their CRM against identity, demographic and behavioral data.”Fonte
Exchanges
LiveIntent Lays off 35 Employees Following Zeta Global Acquisition
The firm had 159 employees, according to a warn notice.
LiveIntent Announces Support for Prebid’s SharedID To Help Publishers and Advertisers Thrive in a First-Party Future
LiveIntent, the pioneer in email marketing, is continuing to transcend email by delivering solutions to Publishers and Advertisers that are built for a future rooted in first-party data. LiveIntent’s announcement to add support for Prebid’s SharedID will ensure efficiency for advertisers and publishers while upholding privacy and user trust. SharedID allows Publishers to transmit their […]
Xandr Partners with LiveIntent to Bring New Data and Identity Offerings to the Market
LiveIntent and Xandr’s relationship is expanding from an SSP partner to collaboration across data and identity Xandr and LiveIntent have announced that the companies are extending their relationship by bringing new data and identity offerings to market. LiveIntent is launching over 15 exclusive data segments built with LiveIntent’s licensed data and its proprietary machine learning models in […]
LiveIntentXandr
LiveIntent and OpenX Partner to Bring the nonID Addressable Media Solution to Marketers and Publishers
Partnership allows buyers and publishers to integrate and test a cookie-less authentication solution LiveIntent, the people-based marketing platform powered by the email address, today announced an expansion of the company’s partnership with OpenX. LiveIntent will officially begin delivering its Authenticated Bridge framework and nonID identifier into the OpenX bidstream. The integration empowers marketers to transact on a […]