Magnite and Playwire Partner to Scale High-Impact Ad Formats Through Programmatic Channels

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This partnership combines Playwire’s premium Flex Suite formats with Magnite’s programmatic infrastructure to deliver enhanced creative experiences at scale Magnite, the largest independent sell-side advertising company, and Playwire, a global technology company specializing in ad monetization for web publishers, announced a strategic partnership to bring Playwire’s Flex Suite creative formats to programmatic buyers exclusively through […]

“This partnership combines Playwire’s premium Flex Suite formats with Magnite’s programmatic infrastructure to deliver enhanced creative experiences at scale Magnite, the largest independent sell-side advertising company, and Playwire, a global technology company specializing in ad monetization for web publishers, announced a strategic partnership to bring Playwire’s Flex Suite creative formats to”
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