Manas Mittal of Uber Advertising Wants Your Ride to Make a Pit Stop for Coffee and Advertising

NovidadeGlobal

Redação do Adspotfinder

Escrito a partir da fonte abaixo pela redação do site, e não por uma pessoa.

CANNES, France – The advertising industry has spent years chasing consumers from awareness to consideration to purchase. Uber Advertising has a different idea: Why not catch them while they’re literally on the way somewhere? Speaking with Beet.TV at the Cannes Lions International Festival of Creativity, Manas Mittal, vice president of product management at Uber Advertising, […]

“CANNES, France – The advertising industry has spent years chasing consumers from awareness to consideration to purchase. Uber Advertising has a different idea: Why not catch them while they’re literally on the way somewhere? Speaking with Beet.TV at the Cannes Lions International Festival of Creativity, Manas Mittal, vice president of product management at Uber Advertising, […]”
Fonte

Do que se trata

Publishers e plataformas

Setores envolvidos

Notícias relacionadas

Customer movement, brand momentum: how Uber Advertising aims to shake up the marketing mix

Uber Advertising unveils new formats, Fan Experience packages at 2026 Upfronts

Uber Advertising expands beyond owned apps in play for more ad dollars

‘Blessed with great data’: Uber Advertising on making real-world impact

Gabrielle Guillaume Pérols (Uber Advertising) : « la densité informationnelle impose aux marques de penser le parcours attentionnel dans sa globalité »

Serge Kaldany (Uber Advertising) : Mettre en avant « le passage du media planning à l’ attention planning