Roblox Courts Programmatic Demand From Google With Rewarded Video And In-Game Ads
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Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make Roblox’s various ad formats available through Google Ad Manager (GAM). For starters, Roblox will implement rewarded video on its platform for the first […]
“Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make Roblox’s various ad formats available through Google Ad Manager (GAM). For starters, Roblox will implement rewarded video on its platform for the first […]”Fonte
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