Spotify launches the Spotify Ad Exchange (SAX), selling its logged-in audience by real-time auction for the first time. At launch it is buyable through The Trade Desk and Google Display & Video 360, with Magnite, Adform and Yahoo DSP to follow.
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SpotifyGoogle AdsThe Trade DeskYahoo DSPAdform
Do que se trata
Veículos e plataformas
Exchanges
Setores envolvidos
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