Teads and Koddi Announce Global Partnership to Advance Programmatic Access to Retail Media
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KoddiTeads
“Strategic integration brings OpenRTB standards to onsite retail inventory across the US and Europe, enabling brands to activate high-intent placements alongside omnichannel campaigns Teads, the omnichannel outcomes platform, and Koddi, a leading commerce media platform, announced a global partnership delivering an open, universal OpenRTB standard for onsite retail media inventory.”Fonte
Exchanges
Koddi combines LiveRamp identity data with GIPHY's ad inventory
Koddi partnered with GIPHY and LiveRamp so brands can target ads across GIFs, stickers and reactions using LiveRamp identity data.
Koddi links commerce media campaigns into Google's Search Ads 360
Advertisers can now activate and measure Koddi's commerce media campaigns directly inside Google's Search Ads 360, alongside their paid search and shopping campaigns.
KoddiSearch Ads 360