Koddi replaces Microsoft as Kohl's retail media platform

Teads and Koddi Announce Global Partnership to Advance Programmatic Access to Retail Media

Koddi→Teads

NovidadeRetail media · Integração de espaços publicitáriosGlobalTeadsKoddihá 1 semana

Minecraft bans ads for outside products in-game

Advertisers can no longer place ads for other companies' products inside Minecraft's game world under the platform's new policy.

Microsoft→Minecraft→advertisers

RegulaçãoApp · Mudança de regrasGlobalMicrosoft Adshá 3 semanas

Microsoft launches Curate to package curated data with ad supply

Microsoft Curate combines curators' proprietary data and premium ad inventory into one platform for programmatic buyers, with Copilot in Curate for reporting.

curators→Microsoft Curate→programmatic buyers

LançamentoProgramática · Integração de espaços publicitáriosGlobalMicrosoft Adshá 4 semanas

Microsoft Ads adds Ad Preview Hub to Performance Max

NovidadeGlobalMicrosoft Adshá 2 meses

Koddi combines LiveRamp identity data with GIPHY's ad inventory

Koddi partnered with GIPHY and LiveRamp so brands can target ads across GIFs, stickers and reactions using LiveRamp identity data.

LiveRamp→Koddi→GIPHY

LançamentoDados · Parceria de dadosGlobalKoddiGIPHYhá 3 meses

Koddi links commerce media campaigns into Google's Search Ads 360

Advertisers can now activate and measure Koddi's commerce media campaigns directly inside Google's Search Ads 360, alongside their paid search and shopping campaigns.

Koddi→Search Ads 360

LançamentoRetail media · Acesso de compraGlobalKoddihá 4 meses