Viant and Tubi Expand Partnership to Drive Performance in CTV
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ViantTubi
“Viant Technology Inc. , a leader in CTV and AI-powered programmatic advertising, announced an expanded partnership with Tubi, Fox Corporation’s free ad-supported streaming service.”Fonte
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Fox Corporation agreed to acquire Roku for $160.00 per share in cash and FOX Class A common stock, valuing Roku at approximately $22 billion in enterprise value; the combined company would include Tubi and The Roku Channel. The deal is pending.
Tubi's owner Fox Corporation agreed to acquire Roku for about $22 billion in enterprise value, which would put Tubi and The Roku Channel in one company; the deal is pending.