Video and home-screen placements across Roku's streaming players and smart TVs, reaching cord-cutting households.
Roku Advertising is the advertising arm of Roku, a streaming TV platform reaching more than 125 million daily active users in the US. It positions itself as a companion to TV viewing, guiding people to content from its home screen across apps, channels and its own service, the Roku Channel.
Named ad formats include Home Screen Marquee, sold per day on a guaranteed basis, alongside Brand Showcase, Pause Ad, Roku City, Food destination and Home destination placements, Ok-to-Checkout, Ok-to-Email/Text and Ok-to-Remind response formats, and campaigns managed through the Roku Ads Manager. Its ads.txt file lists 45 ad system lines across the CTV, Video and Web channels.
Como comprar
2 formas de comprar, com as etapas, o que cada uma exige e o investimento mínimo.
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Espaços publicitários
15 espaços publicitários, com formatos, valores e como cada um é comprado.
- Brand Showcase
CTV pre-roll · CTV
- Food destination
CTV pre-roll · CTV
- Home destination
CTV pre-roll · CTV
- Marquee Ad
CTV pre-roll · CTV
- Ok-to-Checkout
CTV pre-roll · CTV
- Ok-to-Email/Text
CTV pre-roll · CTV
- Ok-to-Remind
CTV pre-roll · CTV
- Pause Ad
Responsive display ad · CTV
- Roku Ads Manager
Responsive display ad · CTV
- Roku City
CTV pre-roll · CTV
- Showrooms
CTV pre-roll · CTV
- Sports Zones
CTV pre-roll · CTV
- Spotlight Ad
CTV pre-roll · CTV
- Standard Video
Responsive display ad · CTV
- Theme
CTV pre-roll · CTV
Sold by dias · CPM. The rates are behind the lock.
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Canais
Cada espaço publicitário classificado por onde ele roda — web, vídeo, busca, TV — para você saber exatamente o que está comprando.
Categorias restritas em Estados Unidos
O que a lei no mercado deste vendedor diz sobre as categorias que exigem cuidado. A política do próprio vendedor pode ser mais rígida.
Categorias
Parecidos com Roku Advertising
