Anzu and Ubisoft Extend Partnership After Initial Success with In-Game Ads

Ubisoft confirma fecha de lanzamiento Assassin’s Creed Black Flag Resynced

Displayce Powers Ubisoft’s Multi-Country DOOH Campaign for Just Dance 2026

During the holiday season, Ubisoft, in collaboration with media platform Displayce, agency Artefact, and SSP VIOOH, deployed a programmatic DOOH campaign across four countries (United Kingdom, France, Germany, Australia). The objective was to strengthen awareness of the game Just Dance […]

Smadex and Anzu bring clickable in-game ads to programmatic buyers

Programmatic buyers using Smadex can now activate clickable, intrinsic in-game ad placements in mobile and CTV games through its new partnership with Anzu.

Programmatic buyers→Smadex→Anzu

Anzu Raises $48 Million Series B As The In-Game Ad Market Heats Up

Investors are betting on the growth of video games as an advertising channel. On Tuesday, in-game ad company Anzu announced a $48 million Series B round, bringing its total funding to $65 million. The new round clocks in at more than triple the $15.5 million Anzu has raised since 2019. The company’s immediate plans for […]

Anzu, Eskimi & Hot Wheels Launch Intrinsic In-Game Advertising Which Drives Success For Hot Wheels

The world’s best-known scale-model toy car brand Hot Wheels (Mattel), worked with Mediabrands Slovakia, Eskimi, a full-stack programmatic advertising platform, and Anzu, the global in-game advertising platform, to launch an intrinsic in-game advertising campaign to promote their Monster Trucks (Trucks […]

Anzu & Zynga-Owned Socialpoint Partner to Bring Intrinsic In-Game Ads to Dragon City

Anzu.io, the world’s most advanced in-game advertising platform, today (November 10th, 2022) announced a new partnership with Socialpoint, a wholly-owned mobile games development studio that is part of Take-Two Interactive’s Zynga label, which will enable advertisers to run ads in […]