FreeWheel & Dynata Research Finds Streaming Content Wins Over Viewers, but Intrusive Ads Can Harm Their Experience
Новостная служба Adspotfinder
Текст подготовлен редакцией сайта на основе источника ниже, не человеком.
FreeWheel, a Comcast company and global technology platform for the premium video advertising industry, has today (4th March, 2026) released the findings of its Voice of the Viewer study. The new research reveals that viewers across Europe have bought into streaming TV, with many […]
“FreeWheel, a Comcast company and global technology platform for the premium video advertising industry, has today (4th March, 2026) released the findings of its Voice of the Viewer study. The new research reveals that viewers across Europe have bought into streaming TV, with many […]”Источник
О чём это
Биржи
Похожие новости
FreeWheel adds show-level reporting for streaming ad buyers
Comcast-owned FreeWheel now lets streaming ad sellers pass show-level reporting directly to programmatic ad buyers, addressing streaming's transparency gap.
streaming ad sellersFreeWheelprogrammatic buyers
Attekmi adds keyword support to its FreeWheel DSP adapter
Attekmi upgraded its adapter for the FreeWheel DSP to support keyword-based targeting, letting publishers using Attekmi prioritise incoming request values over default settings.
FranceTV Publicité extends its ad-tech partnership with FreeWheel
Publisher France Televisions keeps its streaming ad inventory sold by FranceTV Publicité using FreeWheel's advertising technology, under an extended partnership.
ФранцияFranceTV Publicité, FreeWheel expand monetisation solutions partnership
FreeWheel, a Comcast company and global technology platform for the streaming advertising ecosystem, and FranceTV Publicité, the advertising sales house of France Télévisions, France’s public broadcaster, have announced the extension of their longstanding partnership. Monetising growth opportunities FranceTV Publicité will leverage FreeWheel’s advertising technology, which delivers solutions for the complex and fragmented streaming landscape. The FreeWheel platform helps […]
FranceTV Publicité & FreeWheel Expand Partnership
FreeWheel, a Comcast company and the leading global technology platform for the streaming advertising ecosystem, and FranceTV Publicité, the advertising sales house of France Télévisions, France’s largest public broadcaster, have announced the extension of their longstanding partnership. As part of […]
FreeWheel and Outernet London bring CTV-style ads to giant out-of-home screens
Advertisers can now buy Outernet London's giant screens as CTV-style out-of-home inventory through FreeWheel's ad platform.
OuternetFreeWheelAdvertisers
Великобритания