Ozon Ads

Ozon Ads is the advertising platform tied to Ozon, an e-commerce marketplace operating in Russia. It is used by sellers and brands listed on the marketplace to promote products to shoppers browsing the site for goods across categories.

As a marketplace advertising platform, campaigns are built around raising the visibility of product listings within Ozon's shopping environment, aimed at Russian-language shoppers using the site.

Campaigns are typically managed through a self-service interface and can be targeted to specific product categories, helping a listing stand out within search results and category browsing on the marketplace.