Cars Commerce Media Network

Cars Commerce Media Network is a digital advertising network operated by Cars Commerce, offering dealers turnkey advertising across video, display and social channels to reach people actively shopping for cars, primarily on Cars.com and throughout their subsequent browsing. It reports 29MM unique monthly in-market shoppers, of whom 83% plan to buy within 6 months, 88% have yet to choose where to buy and 73% have yet to choose what to buy.

Access to the audience requires a Cars.com marketplace subscription. The network reports that in-market video viewers visit 3.4X more dealer website pages, and that running in-market video and display together produced a 50% increase in conversion rate on website traffic after three months.