Hatena

Japanese blogging and bookmarking platform

hatena.ne.jp

Hatena is a Japanese platform offering bookmarking, blogging, Q&A, and community discussion services. Audiences include Japanese users interested in knowledge sharing.

Hatena is described as a content platform bringing together blogs, news and community, built around a Hatena ID that unlocks its blog service, Hatena Bookmark, Hatena Parks, the crowd-sourced Q&A service Jinriki Kensaku, and Hatena Anonymous Diary. The homepage surfaces trending bookmarked articles and blog posts alongside topic-based discussion in Hatena Parks. Trending posts on the homepage span workplace advice, internet nostalgia, pop culture commentary and technology news, reflecting the range of subjects its bookmarking community surfaces each day.

Advertising is sold as sponsored content with blogger participation campaigns, and as ad placement or tie-up advertising, delivered through Social and Web channels.