Hatena

Hatena Blog is a Japanese blogging platform where users publish personal writing on subjects such as books, travel, insect collecting, nail art and daily life, with a free tier and a paid Hatena Blog Pro tier that adds paid-article and subscription features. Featured posts on the homepage cover topics from book reviews to insect-collecting diaries and travel journals, curated daily by an editorial team. It is filed under the Community category and reaches its audience through the web.

Advertising and collaboration formats named include スポンサードコンテンツ (sponsored content), ブロガー参加型キャンペーン (blogger participation campaigns) and 広告掘載・タイアップ広告 (ad placement and tie-up advertising).