AJA connects its DSP to Netflix for direct bidding

Netflix Sued by Florida Over “Bait-and-Switch” on Privacy and Advertising

A lawsuit from Florida Attorney General James Uthmeier targets Netflix’s data collection and monetization apparatus, particularly the way in which it targets children.

法规全球Netflix Ads4周前

Florida AG Sues Netflix for Data Tracking, Targeting Kids

“Parents, not streaming corporations need to direct the upbringing of children,” James Uthmeier says

法规全球Netflix Ads4周前

Vista and Quinti bid to take over ad-tech firm Criteo

Vista and Quinti are pursuing a takeover bid for ad-tech company Criteo, whose platform advertisers and publishers use for programmatic campaigns.

Vista, Quinti→Criteo

发布程序化 · 收购全球CriteoNetflix Ads3个月前

Netflix Ads, gli spettatori attivi mensili salgono a 10,5 milioni in Italia. In cantiere nuovi formati e inventory

动态意大利Netflix Ads3个月前

Omnicom Media strikes first Netflix ad data deal with Acxiom

Omnicom Media is integrating Acxiom audience data into Netflix's ad platform for the first time, letting its advertiser clients run more targeted ads on Netflix.

Acxiom→Omnicom Media→Netflix Ads

动态联网电视 · 数据合作全球Omnicom MediaNetflix Ads4个月前

Omdia: Amazon, Netflix and Google to Capture Half of $81 Billion CTV Advertising Market by 2030

Global connected TV (CTV) advertising revenue will surge from $44 billion in 2025 to $81 billion by 2030, with CTV ad revenues expected to surpass traditional linear TV advertising during the 2030s, according to new research by Omdia. “The battle for the living room is no longer only about streaming content,” said Maria Rua Aguete, […]

市场数据全球Google AdsAmazon AdsNetflix Ads5个月前