Netflix expands programmatic ad buying to major DSPs

Apple blocks alternative IDs in iOS 27

Apple→The Trade Desk

限制网页 · 规则变更全球The Trade Desk6天前

Facebook, Google, Twitter and TikTok join ASA ad-rules pilot

The platforms will help the ASA enforce online advertising rules, giving regulators new sight into how advertisers' ads are policed.

ASA→Facebook, Google, Twitter, TikTok→advertisers

法规网页 · 规则变更英国TikTok AdsGoogle Ads3周前

Google ordered to open AdX and DFP to Prebid

A court ruling orders Google to open its AdX exchange and DFP ad server to the Prebid header-bidding wrapper, letting publishers route Google inventory through independent auction technology.

Google Ads→Prebid

政策变更程序化 · 竞价基础设施全球Google AdsPrebid3周前

La IA abre nuevas oportunidades publicitarias para las PyMEs mexicanas

Para muchas PyMEs, los canales publicitarios de alto impacto, como la TV por streaming, históricamente han estado fuera de su alcance debido a barreras como los costos de producción y desarrollo creativo. Sin embargo, una nueva investigación de Amazon Ads revela que esta realidad comienza a cambiar. Más de cuatro de cada cinco PyMEs mexicanas […]

动态全球Amazon Ads3周前

The Court Just Unsealed Judge Brinkema’s Remedies Decision In The Google Ad Tech Antitrust Case. Here’s Your TL;DR

Jason Mraz once sang about having the remedy. A federal judge has now handed one (actually, several) to Google – and, well, “it all amounts to nothing in the end.” Or, at least, that’s the fear. On Tuesday, two weeks after Judge Leonie Brinkema filed her full remedies opinion under seal in US v. Google […]

法规全球Google Ads3周前

Amazon Ads unveils premium content, streaming partnerships and new ad formats at Australian Upfront

发布全球Amazon Ads3周前