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Advertiser Paramount is ending its 20-year relationship with WPP Media and moving its media-buying business to Publicis.
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Publicis Media and ITV launch addressable audience partnership
Agency Publicis Media and broadcaster ITV launched a partnership letting advertisers target addressable audiences on ITV's ad inventory.
Nexstar CEO Says Tegna Suit Settlement Is Possible, Cites Paramount-WBD Deal As Reason Stations Need More Scale
Nexstar CEO Perry Sook says a settlement of an antitrust lawsuit against its merger with Tegna is possible, but he notes the company faces less pressure than companies like Paramount facing legal opposition. “If we can settle the litigation prior to going to trial next year, that has a benefit to us,” he acknowledged on […]
OMNICOM MEDIA AND PARAMOUNT INTRODUCE DYNAMIC STREAMING FIXED AD UNIT TO POWER PERSONALIZED STORYTELLING ACROSS PREMIERE WEEK PROGRAMMING
Omnicom Media and Paramount partner on dynamic fixed ad units in the streamer's premieres
Sponsor units in the media company’s streaming premieres are dynamically adapted to enable advertisers to tell a sequential story in those ad breaks, the first time Paramount has added a dynamic insertion capability to streaming.
Omnicom Media adds dynamic ad insertion to Paramount+ premieres
Omnicom Media's advertiser clients can now run dynamically adapted sequential ad units in Paramount+'s streaming premieres, the first time Paramount has enabled dynamic ad insertion.