Paramount

Paramount operates a portfolio of entertainment and news brands including Paramount+, a direct-to-consumer streaming service combining live sports, breaking news and entertainment; Paramount Pictures, a film producer and distributor since 1912 with a library of more than 1,000 titles; CBS Entertainment, responsible for CBS Television Network programming; Pluto TV, a free streaming television service; MTV; Nickelodeon, now in its 45th year; CBS Sports; Paramount Sports Entertainment; BET Media Group; and Skydance Animation.

Advertising runs across Paramount's CTV channel, sold through named ad spots including Cable networks, Core bundle CTV video, Expanded bundle CTV video, Full bundle CTV video and the Paramount Ads Manager. Sales houses named for the company include Media Impact GmbH & Co. KG, Azteca Mexico, Corus Entertainment Inc and Viacom, and its ads.txt file lists 111 ad systems, 78 declared direct and 67 through resellers.