Xandr Partners with LiveIntent to Bring New Data and Identity Offerings to the Market

发布数据 · 数据合作全球

Adspotfinder 新闻编辑室

这是本站新闻程序根据下方来源自动整理的,不是人工撰写。

LiveIntent and Xandr’s relationship is expanding from an SSP partner to collaboration across data and identity Xandr and LiveIntent have announced that the companies are extending their relationship by bringing new data and identity offerings to market. LiveIntent is launching over 15 exclusive data segments built with LiveIntent’s licensed data and its proprietary machine learning models in […]

LiveIntentXandr

“LiveIntent and Xandr’s relationship is expanding from an SSP partner to collaboration across data and identity Xandr and LiveIntent have announced that the companies are extending their relationship by bringing new data and identity offerings to market. LiveIntent is launching over 15 exclusive data segments built with LiveIntent’s licensed data and its proprietary machine learning models in […]”
来源

这条新闻关于谁

相关动态

Microsoft Monetize adds LinkedIn profile data to CTV buys across 3 DSPs

Advertisers buying CTV through three DSPs can now target using LinkedIn profile data via Microsoft Monetize.

DSPsMicrosoft MonetizeLinkedInCTV

发布联网电视 · 第一方数据全球Favicon of Microsoft MonetizeMicrosoft MonetizeFavicon of LinkedInLinkedIn

LinkedIn expanded programmatic CTV buying to Amazon DSP, letting advertisers apply LinkedIn job title, industry and seniority targeting across premium streaming inventory through Microsoft Monetize.

Microsoft shuts down its public Prebid Cache for video creatives

Publishers running Prebid.js or Prebid Server must now move to another cache, as Microsoft retires its public Prebid Cache for video creatives.

MicrosoftPrebid CachePublishers

停用程序化 · 竞价基础设施全球Favicon of Microsoft AdsMicrosoft AdsFavicon of Microsoft MonetizeMicrosoft Monetize

LinkedIn CTV ads become buyable via The Trade Desk

Advertisers can now buy LinkedIn's CTV ad inventory programmatically through The Trade Desk, powered exclusively by Microsoft Monetize.

AdvertisersThe Trade DeskMicrosoft MonetizeLinkedIn

发布联网电视 · 广告位接入全球Favicon of LinkedInLinkedInFavicon of The Trade DeskThe Trade DeskFavicon of Microsoft MonetizeMicrosoft Monetize

Microsoft retires Invest DSP, points advertisers to Amazon

Advertisers on Microsoft Invest, the DSP from its Xandr acquisition, must move to another platform before its Feb 28, 2026 shutdown; Microsoft names Amazon DSP as the preferred partner for the switch.

Microsoft InvestAmazon Ads

停用程序化 · 退出市场全球Favicon of Microsoft AdsMicrosoft AdsFavicon of Amazon AdsAmazon AdsFavicon of Microsoft MonetizeMicrosoft Monetize

Leading Supply-side Partners Including FreeWheel, Index Exchange, Magnite, Microsoft Monetize and PubMatic Integrate European Unified ID to Maintain Relevant Advertising

The SSPs and Google Ad Manager have joined the growing list of brands, publishers and retail partners in Europe that are pioneering a new approach to identity A number of supply-side partners, including Criteo Commerce Grid, Equativ, FreeWheel, Google Ad Manager, Hubvisor, Improve Digital (Azerion), Index Exchange, Magnite, Microsoft Monetize, PubMatic, Stroer, TripleLift and Yieldlab […]

SSPsEuropean Unified ID