Yahoo Advertising launched Yahoo Backstage, giving Yahoo DSP advertisers a direct path to curated premium publisher inventory. Over 100 publishers signed on, including A+E Networks, Dotdash Meredith, Newsweek, Raptive, The Arena Group and VIZIO.

Yahoo DSP Launches In-Flight Outcomes in Europe

Yahoo DSP has launched In-Flight Outcomes (IFO) in the UK and Europe, allowing advertisers to connect programmatic media to real-world business outcomes including purchase data in order to auto-optimise campaigns in real time. In-Flight Outcomes on Yahoo DSP tackles the challenge […]

发布全球Yahoo DSP1个月前

Clinch Expands Yahoo DSP Partnership with Creative Trafficking API and Unique Audience-Driven Creative Decisioning

Clinch→Yahoo DSP

动态程序化 · 采买通道全球Yahoo DSP2个月前

Yahoo DSP launches Agent Network

发布全球Yahoo DSP4个月前

Yahoo DSP opens an Agent Network linking advertisers to third-party AI agents

Advertisers using Yahoo DSP can now connect to AI agents built by third-party technology partners directly within their DSP workflows.

Advertisers→Yahoo DSP→AI agents

发布程序化 · 采买通道全球Yahoo AdvertisingYahoo DSP4个月前

Yahoo DSP is launching an ‘agent network’

Yahoo positioning itself as an alternative to the industry’s emerging black boxes as part of a 23-partner network.

发布全球Yahoo DSP4个月前

Yahoo DSP is launching an ‘agent network'

Yahoo positioning itself as an alternative to the industry’s emerging black boxes as part of a 23-partner network.

发布全球Yahoo DSP4个月前