行业动态
广告行业发生了什么变化：新法规与广告禁令、广告支出数据、收购与关停、新的广告产品和购买入口，以及 Adspotfinder 收录卖方公开的报价——从最新开始，每条都附来源。
Electronic Arts 的 7 条动态
打开 Electronic ArtsDigiday: Electronic Arts is bundling its games to make a bigger pitch to advertisers
TheWrap: Electronic Arts Goes Private as $55 Billion Buyout Closes
Variety: Electronic Arts Set to Close $55 Billion Go-Private Deal Next Week
Digiday: Electronic Arts is betting that in-game ads can out-earn CTV
Electronic Arts launched EA Advertising on 15 June 2026, selling brand integrations directly into gameplay and live experiences across its games, led by EA SPORTS FC, Madden NFL and College Football.
Digiday: Electronic Arts has built its own ad server in a renewed push for ad dollars
ExchangeWire: Digest: Electronic Arts Closes Largest Buyout Ever; FTC Finalises Omnicom–IPG Order With Ad Rules; Anthropic to Triple Global Staff as AI Demand Surges