行业动态

Roku Advertising: Unlocking CTV precision: Inside Roku and Horizon Media’s new partnership

Fox Corporation agreed to acquire Roku for $160.00 per share in a combination of cash and FOX Class A common stock, valuing Roku at approximately $22 billion in enterprise value; the deal is subject to FOX and Roku shareholder approvals and U.S. and certain non-U.S. regulatory approvals.

Roku agrees to acquire the subscription streaming service Frndly TV.

Roku acquired the DSP dataxu in November 2019 and relaunched it as Roku OneView in 2020. The OneView brand has since been retired: Roku's advertiser site now sells through Roku Ads Manager and programmatic solutions.

AdExchanger: Roku Advertising Skyrockets, As It Uses Measurement To Lure Budget From Linear