行业动态

PubMatic: PubMatic and Zynga Unlock Premium Mobile Gaming Inventory for Buyers

PubMatic: PubMatic and Zynga Unlock Premium Mobile Gaming Inventory for Buyers

ExchangeWire: Anzu & Zynga-Owned Socialpoint Partner to Bring Intrinsic In-Game Ads to Dragon City

AdExchanger: Zynga Buys ASO Platform Storemaven To Cut Down On CAC

AdExchanger: Chartboost And Zynga 10 Months In: ‘All Roads Lead To First-Party Data’

AdExchanger: Zynga On First-Party Data, Weathering ATT – And Its Plans To Buy More Mobile Ad Tech

MarTech Series: Zynga Closes Acquisition of Chartboost, a Leading Mobile Advertising and Monetization Platform

ExchangeWire: Zynga Acquire Chartboost; UK FMCG Brands to Increase Digital Ad Spend

AdExchanger: Game On: Zynga Will Spend $250 Million To Acquire Mobile Ad Company Chartboost

MarTech Series: Zynga Enters Into Agreement to Acquire Istanbul-Based Rollic, Fastest Growing Mobile Game Companies

TechCrunch: Zynga acquires Turkey’s Peak Games for $1.8B, after buying its card games studio for $100M in 2017

AdExchanger: Zynga Has A Soft Quarter For Advertising, But Players Who Once Churned Are Returning

AdTech Daily: Zynga & Rubicon Project Announce New SponsoredPLAY Custom Mobile Advertising Product for Political Campaign Advertisers

AdTech Daily: Zynga Joins Forces With Rubicon Project for Exclusive Launch of Premium Programmatic Direct Advertising

Adweek: Zynga Is Now Offering Native Political Gaming Ads for Presidential Campaigns

AdExchanger: Zynga Taps Rubicon Project To Make All Inventory Tradable Via Programmatic Direct