Carat buys advertising on behalf of its clients, through the accounts and relationships it already holds. Briefing an agency means telling them the outcome and the budget rather than picking the ad spots yourself — useful when a buy spans more sellers than you want to manage, or when the doors you need are closed to a buyer with no seat. This directory records that the company exists and what it says it does; it takes no commission and makes no recommendation.
Visit CaratExchangeWire: Digest: Sky Agrees ITV Broadcast Acquisition; YouTube Creators Win AI Search Game; Carat Wins Media Network of the Year
Sep 9, 2016
Net Imperative: Global ad spend: North America and Russia drive 4.4% growth for 2016
Sep 9, 2016
Adweek: Digital Media Is Propelling the Ad Market to $548.2 Billion This Year
Sep 20, 2015
Digiday: Carat revises U.S. ad spend growth forecast down to 4.2 percent in 2015