WhatsApp: Ads in the Updates tab — Status and Channels — bought through Meta Ads Manager

Ads in the Updates tab — Status and Channels — bought through Meta Ads Manager

business.whatsapp.com11 sept 2026

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Lanzamiento

16 jun 2025

Meta introduced ads in Status and Promoted Channels (plus paid channel subscriptions) in WhatsApp's Updates tab, which it says 1.5 billion people use daily, rolling out over several months. Ads appear only in the Updates tab; personal chats remain end-to-end encrypted and are not used for ads.

Fuente

Lanzamiento

16 jun 2025

WhatsApp opens ads in Status and Promoted Channels in its Updates tab, rolling out over several months and targeted by country, city, language and followed channels; personal chats are not used. Meta says the ads won't reach the EU until 2026.

Fuente