Actualités

Snap Ads: Announcing Unified Attribution on Snapchat | Snapchat for Business

Snapchat introduced AI Sponsored Snaps, letting brands appear in Chat through AI agents Snapchatters can interact with directly. Snap said Sponsored Snaps already drive 22% more conversions with nearly 20% lower cost per action.

Snap expanded its agency offering into a tiered Agency Partner Program with badging and dedicated support, live in the US and UK and rolling out to Saudi Arabia and the United Arab Emirates.

Snap Ads: Snap Launches New Brand Suitability Suite for Advertisers | Snapchat for Business

Snap's brand safety and suitability measurement solution with IAS became globally available in over 90 languages.

Snap Ads: Snap, IAS Brand Safety & Suitability Measurement Solution Now Available | Snapchat for Business

Snap launched the Snap Advanced Partner Program, awarding qualifying agencies and partners an exclusive badge and access to educational and business opportunities.

Snap announced a partnership with Integral Ad Science for brand safety reporting aligned to the GARM framework, plus campaign-level brand safety controls for creator mid-roll ads.

Snap Promote launched, letting a business promote Spotlight, Public Story or Saved Content from its Public Profile as an ad from within the Snapchat app.

Snap partnered with Microsoft Advertising to power Sponsored Links within My AI, served through Microsoft Advertising's Ads for Chat API.

MarTech: Snap Ads Max Reach is Snapchat’s version of the home page takeover

Net Imperative: Snap Ads gets self-serve technology solution via 4C