Camera-first messaging and short-video platform with a predominantly younger audience. Inventory sits between friends' Stories, in Spotlight, in the Discover feed, in the Chat feed and in the camera itself as AR. Standard formats are bought in Ads Manager; the high-impact AR and Commercial units are reserved through Snap.
Snapchat Ads is the advertising arm of Snapchat, positioned to reach an audience described in its title as Gen Z and Millennials. It is built for businesses of any budget, offering tools to start small, learn from results, and scale campaigns through the Snapchat Ads Manager.
Named ad formats include AR Lenses and First Commercial, both sold per day on a guaranteed basis; Collection Ads, Commercials, Dynamic Ads, Single Image or Video Ads and Sponsored AR Filters, sold per impression by auction; and Sponsored Snaps, also sold per impression by auction. Snap Promote is listed as an additional format, run through the Snapchat Ads Manager.
Comment acheter
2 options d'achat, avec les étapes, les conditions et le budget minimum.
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Tarifs
12 emplacements publicitaires, avec formats, tarifs et mode d'achat.
- Collection Ads
Product carousel placement · Social
- Commercials
Responsive display ad · Web
- Dynamic Ads
In-feed ad · Social
- First Commercial
Responsive display ad · Web
- First Lens
Responsive display ad · Social
- Reach and Frequency Lenses
Responsive display ad · Social
- Single Image or Video Ads
Responsive display ad · Social
- Snap Promote
Sponsored post · Social
- Snapchat Ads Manager campaigns
Sponsored post · Social
- Sponsored AR Filters
Responsive display ad · Social
- Sponsored Snaps
Responsive display ad · Social
- Story Ads
Responsive display ad · Social
Sold by CPM · CPC · jours. The rates are behind the lock.
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Canaux
Chaque espace publicitaire classé selon l'endroit où il est diffusé — web, vidéo, recherche, TV — pour savoir ce que vous achetez.
Catégories
Similaire à Snap Ads
