Cadent Sets a New Standard for Predictive Advertising, Launches Unified Platform
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Former Netflix Executive Peter Naylor Joins Board of Directors to Help Accelerate the Company’s Strategic Growth Plans Cadent, the predictive advertising company, launched The Cadent Platform a unified, enterprise-class advertising system that uses predictive modeling and real-time performance optimizations to transform the omnichannel workflow. The company also announced the appointment of Peter Naylor, former Netflix, Hulu, […]
“Former Netflix Executive Peter Naylor Joins Board of Directors to Help Accelerate the Company’s Strategic Growth Plans Cadent, the predictive advertising company, launched The Cadent Platform a unified, enterprise-class advertising system that uses predictive modeling and real-time performance optimizations to transform the omnichannel workflow. The company also announced the appointment of Peter”出典
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As AI Tools Multiply, Cadent And Google Cloud Make The Case For Connected Advertising Intelligence
As more brands, agencies, and media companies join in on the AI chorus of “better, faster, smarter,” the teams administering AI tools are singing a dissonant tune — managing a growing stack of AI-powered tools layered across planning, activation, measurement, reporting, and workflow management. It’s a familiar irony to anyone in advertising: Another innovation designed to […]
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Cadent acquires YouTube ad-planning firm VuePlanner
Advertisers using Cadent can now plan, optimize and measure YouTube video ads alongside linear and CTV buys through the newly acquired VuePlanner.
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