Disney and Reliance Industries completed their $8.5B deal combining Reliance's JioCinema/Viacom18 with Disney's Star India, home of Disney+ Hotstar; Reliance controls the venture and Disney holds 36.84%.

Disney and Amazon Ads strike programmatic ad deal in Brazil

Advertisers in Brazil can now buy Disney's ad inventory programmatically through Amazon Ads.

Amazon Ads→Disney

アップデートCTV · 広告枠連携ブラジルAmazon AdsDisney+10 か月前

Advertisers flock to The Voice Brasil ahead of Disney+/SBT premiere

Advertisers are lining up ahead of The Voice Brasil's premiere, boosting the commercial partnership between Disney+ and SBT that brings the show to air.

Disney+→SBT

リリースTV · 配信提携ブラジルSBTDisney+1 年前

Amazon DSP connects to Disney's ad exchange DRAX

Advertisers using Amazon DSP can now directly access ad inventory across Disney+, ESPN and Hulu through Disney's Real-Time Ad Exchange.

Amazon Ads→Drax→Disney+, ESPN, Hulu

リリースCTV · 広告枠連携グローバルAmazon AdsDraxHuluDisney+ESPN1 年前

Disney completes buyout of NBCUniversal's Hulu stake

Disney becomes sole owner of Hulu, its streaming and advertising platform, after paying NBCUniversal $438.7 million for its remaining stake.

NBC Universal→Disney Advertising→Hulu

買収CTV · 買収グローバルDisney AdvertisingNBC UniversalHuluDisney+1 年前

Disney Taps Walmart Connect To Bring More Shopper Data To Streaming

Disney Advertising links up with Walmart Connect to let advertisers match Walmart’s and Disney’s first-party data for audience-based bids on Disney+ and Hulu inventory.

Walmart Connect→Disney+→advertisers

リリースCTV · ファーストパーティデータグローバルDisney+Walmart Connect2 年前

Apple & Disney among companies to suspend ads on X

In today’s ExchangeWire digest: The Guardian launches new cookie-free ad solution; Apple and Disney among companies to suspend ads on X; Tesco trials scan-free checkouts The Guardian launches new cookie-free ad solution At its Upfronts presentation last week, UK newspaper The Guardian […]

Apple→X

制限ソーシャル · 市場撤退グローバルDisney+Apple Ads3 年前