Experian & Alliance of Independent Agencies Launch Indie Intelligence Council

Experian folds the Audigent data-curation brand into its marketing unit

Experian retired the Audigent brand, merging its data curation business into Experian Marketing Services; publishers and advertisers who used Audigent now deal with Experian directly.

Experian→Audigent

Experian and AUDIENCES partner to activate first-party data in media buys

Experian and AUDIENCES formed a partnership combining Experian's consumer insight with AUDIENCES' platform so brands and agencies can activate first-party data across media.

Experian→AUDIENCES

Seven's REDiQ links up with Circana and Experian on data

Seven's ad data unit REDiQ struck partnerships with retail data firm Circana and Experian, giving advertisers buying Seven's inventory richer audience data.

Circana, Experian→Seven REDiQ

Experian and BBH London score with World Cup campaign

Experian and BBH London have highlighted that in football, as well as in life, the score is what matters most. It’s all about the score With the world enjoying a case of football fever, the new Experian campaign is encouraging people to check their credit scores too, with digital billboards across the nation that strip […]

Bauer Media integrates Experian data to sharpen advertiser targeting

Advertisers on Bauer Media's digital audio and publishing platforms can now target audiences using Experian's consumer data, including its Mosaic segments.

Advertisers→Bauer Media→Experian

リリースデータ · データ提携イギリスBauer MediaExperianBauermedia6 か月前

Bauer Media Supercharges Advertiser Targeting Through New Experian Partnership

Bauer Media, the UK’s number one publisher and digital commercial audio broadcaster, has partnered with Experian, the global data and technology company, to supercharge audience targeting for advertisers. The partnership brings Experian’s consumer insights, including industry renowned Mosaic audience segments, into […]