イギリスAdspotfinder ニュースデスク
下記の出典をもとに、当サイトのニュースデスクがまとめました。人が書いた記事ではありません。
Media buyers in the UK using FreeWheel can now apply Experian's audience data for more precise, addressable targeting on premium video campaigns.
“FreeWheel, a Comcast company and global technology platform for the premium video advertising industry, and Experian, a global data and technology company, have announced a partnership aimed at improving audience targeting for media buyers in the UK. The collaboration will […]”出典
関連ニュース
Experian folds the Audigent data-curation brand into its marketing unit
Experian retired the Audigent brand, merging its data curation business into Experian Marketing Services; publishers and advertisers who used Audigent now deal with Experian directly.
Experian and AUDIENCES partner to activate first-party data in media buys
Experian and AUDIENCES formed a partnership combining Experian's consumer insight with AUDIENCES' platform so brands and agencies can activate first-party data across media.
ExperianAUDIENCES
FreeWheel adds show-level reporting for streaming ad buyers
Comcast-owned FreeWheel now lets streaming ad sellers pass show-level reporting directly to programmatic ad buyers, addressing streaming's transparency gap.
streaming ad sellersFreeWheelprogrammatic buyers
Seven's REDiQ links up with Circana and Experian on data
Seven's ad data unit REDiQ struck partnerships with retail data firm Circana and Experian, giving advertisers buying Seven's inventory richer audience data.
Circana, ExperianSeven REDiQ
Attekmi adds keyword support to its FreeWheel DSP adapter
Attekmi upgraded its adapter for the FreeWheel DSP to support keyword-based targeting, letting publishers using Attekmi prioritise incoming request values over default settings.
Experian & Alliance of Independent Agencies Launch Indie Intelligence Council
The Alliance of Independent Agencies has partnered with Experian to launch the Indie Intelligence Council, a new invite-only community designed to help independent marketing and advertising agencies navigate the evolving landscape of AI, data, identity, and marketing technology. The Council will […]