LG Ad Solutions partners with Experian on audience targeting

Experian folds the Audigent data-curation brand into its marketing unit

Experian retired the Audigent brand, merging its data curation business into Experian Marketing Services; publishers and advertisers who used Audigent now deal with Experian directly.

Experian→Audigent

提供終了データ · 合併グローバルExperianAudigent2 か月前

Experian and AUDIENCES partner to activate first-party data in media buys

Experian and AUDIENCES formed a partnership combining Experian's consumer insight with AUDIENCES' platform so brands and agencies can activate first-party data across media.

Experian→AUDIENCES

アップデートデータ · データ提携グローバルExperian2 か月前

Seven's REDiQ links up with Circana and Experian on data

Seven's ad data unit REDiQ struck partnerships with retail data firm Circana and Experian, giving advertisers buying Seven's inventory richer audience data.

Circana, Experian→Seven REDiQ

リリースデータ · データ提携グローバルExperian3 か月前

Experian & Alliance of Independent Agencies Launch Indie Intelligence Council

The Alliance of Independent Agencies has partnered with Experian to launch the Indie Intelligence Council, a new invite-only community designed to help independent marketing and advertising agencies navigate the evolving landscape of AI, data, identity, and marketing technology. The Council will […]

リリースグローバルExperian3 か月前

Experian and BBH London score with World Cup campaign

Experian and BBH London have highlighted that in football, as well as in life, the score is what matters most. It’s all about the score With the world enjoying a case of football fever, the new Experian campaign is encouraging people to check their credit scores too, with digital billboards across the nation that strip […]

キャンペーングローバルExperian3 か月前

Teads and LG Ad Solutions expand their CTV ad partnership

Advertisers buying CTV through Teads can now reach more LG Ad Solutions inventory under their expanded partnership.

Advertisers→Teads→LG Ad Solutions

リリースCTV · 広告枠連携グローバルLG Ad SolutionsTeads5 か月前