Microsoft Monetize adds LinkedIn profile data to CTV buys across 3 DSPs

LinkedIn and Amazon Ads open a new CTV path for B2B marketers

B2B marketers can now reach connected TV audiences through Amazon Ads via LinkedIn's targeting data.

B2B marketers→LinkedIn→Amazon Ads

アップデートCTV · 買付アクセスグローバルAmazon AdsLinkedIn5 か月前

LinkedIn expanded programmatic CTV buying to Amazon DSP, letting advertisers apply LinkedIn job title, industry and seniority targeting across premium streaming inventory through Microsoft Monetize.

リリースグローバルLinkedInMicrosoft MonetizeAmazon Ads5 か月前

LinkedIn introduced an Ads Agency Certification credential so marketers can identify agencies with proven LinkedIn Ads experience.

リリースグローバルLinkedIn5 か月前

Microsoft shuts down its public Prebid Cache for video creatives

Publishers running Prebid.js or Prebid Server must now move to another cache, as Microsoft retires its public Prebid Cache for video creatives.

Microsoft→Prebid Cache→Publishers

提供終了プログラマティック · オークション基盤グローバルMicrosoft AdsMicrosoft Monetize5 か月前

LinkedIn CTV ads become buyable via The Trade Desk

Advertisers can now buy LinkedIn's CTV ad inventory programmatically through The Trade Desk, powered exclusively by Microsoft Monetize.

Advertisers→The Trade Desk→Microsoft Monetize→LinkedIn

リリースCTV · 広告枠連携グローバルLinkedInThe Trade DeskMicrosoft Monetize7 か月前

5 LinkedIn ad tactics for B2B marketers

Five LinkedIn ad tactics — from video to Thought Leader Ads — that helped improve B2B campaign performance in 2025 and are worth testing in 2026.

アップデートグローバルLinkedIn7 か月前