LinkedIn

LinkedIn is a professional networking platform with more than 1 billion members, used for building a professional network, following career-related content, searching and posting jobs, and taking courses. It carries content across topics such as Career, Finance, Leadership and Technology, alongside job listings spanning categories from Engineering to Healthcare and daily word and logic games.

Advertising on LinkedIn runs across the CTV, Email, Social and Web channels. Named ad spots include Connected TV Ads, Conversation Ads, Dynamic Ads, Message Ads, Sponsored Content, Text Ads and Thought Leader Ads. Conversation Ads and Message Ads are priced per send, Dynamic Ads and Sponsored Content per impression, and Text Ads per click, all sold by auction.