Netflix Books Expedia for First Global Ad Partnership

Expedia Group Advertising and Redion Announce the First Travel Protection Partnership in Landmark Collaboration

Redion→Expedia Group Advertising

アップデートコマース · 配信提携グローバルExpedia2 週間前

Florida AG Sues Netflix for Data Tracking, Targeting Kids

“Parents, not streaming corporations need to direct the upbringing of children,” James Uthmeier says

規制グローバルNetflix Ads4 週間前

Netflix Sued by Florida Over “Bait-and-Switch” on Privacy and Advertising

A lawsuit from Florida Attorney General James Uthmeier targets Netflix’s data collection and monetization apparatus, particularly the way in which it targets children.

規制グローバルNetflix Ads4 週間前

Vista and Quinti bid to take over ad-tech firm Criteo

Vista and Quinti are pursuing a takeover bid for ad-tech company Criteo, whose platform advertisers and publishers use for programmatic campaigns.

Vista, Quinti→Criteo

リリースプログラマティック · 買収グローバルCriteoNetflix Ads3 か月前

Netflix Ads, gli spettatori attivi mensili salgono a 10,5 milioni in Italia. In cantiere nuovi formati e inventory

アップデートイタリアNetflix Ads3 か月前

Omnicom Media strikes first Netflix ad data deal with Acxiom

Omnicom Media is integrating Acxiom audience data into Netflix's ad platform for the first time, letting its advertiser clients run more targeted ads on Netflix.

Acxiom→Omnicom Media→Netflix Ads

アップデートCTV · データ提携グローバルOmnicom MediaNetflix Ads4 か月前