Roku acquired the DSP dataxu in November 2019 and relaunched it as Roku OneView in 2020. The OneView brand has since been retired: Roku's advertiser site now sells through Roku Ads Manager and programmatic solutions.

Roku and Horizon Media partner on CTV ad precision

Media agency Horizon Media and Roku formed a partnership aimed at improving precision targeting for advertisers buying Roku's CTV inventory.

Horizon Media→Roku→CTV inventory

リリースCTV · 買付アクセスグローバルRoku Advertising3 週間前

Tubi's owner Fox Corporation agreed to acquire Roku for about $22 billion in enterprise value, which would put Tubi and The Roku Channel in one company; the deal is pending.

買収グローバルTubiFoxRoku Advertising4 か月前

Fox Corporation agreed to acquire Roku for $160.00 per share in cash and FOX Class A common stock, valuing Roku at approximately $22 billion in enterprise value; the combined company would include Tubi and The Roku Channel. The deal is pending.

買収グローバルFoxRoku AdvertisingTubi4 か月前

Fox Corporation agrees to acquire Roku for about $22 billion

Fox Corporation is acquiring Roku, valuing it at about $22 billion, bringing Roku's advertising platform and CTV inventory under Fox ownership pending regulatory approval.

Fox Corporation→Roku

買収CTV · 買収アメリカ合衆国Roku AdvertisingFox4 か月前

America's Test Kitchen opens FAST channel ads via Magnite and PubMatic

Buyers can now purchase America's Test Kitchen's FAST channel ad inventory through Magnite and PubMatic using PMP deals or programmatic guaranteed.

Magnite, PubMatic→America's Test Kitchen

リリースCTV · 広告枠連携グローバルAmerica's Test KitchenPubMaticSamsung TV PlusRoku AdvertisingXumo PlayMagnitePluto TV9 か月前

Omnicom combines Acxiom and Roku data through Amazon Ads for TV frequency

Advertisers using Omnicom can now manage TV ad frequency better by combining Acxiom and Roku audience data through Amazon Ads.

Omnicom Media→Amazon Ads→Roku Advertising

アップデートTV · データ提携グローバルOmnicom MediaRoku AdvertisingAmazon Ads9 か月前