Tatari Offers Lookalike Audiences Across Linear and Streaming with the Launch of Similar Inventory
Adspotfinder ニュースデスク
下記の出典をもとに、当サイトのニュースデスクがまとめました。人が書いた記事ではありません。
Similar Inventory allows advertisers to rapidly and seamlessly scale their high-performing TV advertising on linear and streaming TV Tatari, a data and analytics platform for buying and measuring TV ads, today announced the launch of Similar Inventory. Similar Inventory automatically recommends available linear and streaming TV inventory with the same outcome to an existing campaign. […]
“Similar Inventory allows advertisers to rapidly and seamlessly scale their high-performing TV advertising on linear and streaming TV Tatari, a data and analytics platform for buying and measuring TV ads, today announced the launch of Similar Inventory. Similar Inventory automatically recommends available linear and streaming TV inventory with the same outcome to an existing campaign. […]”出典
この記事の対象
パブリッシャー・プラットフォーム
関連ニュース
Tatari CRO Andy Schonfeld Says Programmatic Is a Tool, Not a TV Strategy
DSP-only buying puts brands at risk of missing most of the TV marketplace. Tatari’s CRO, Andy Schonfeld, explains why that strategy is wrong.
Four Tatari advertisers buy Super Bowl LX commercials on NBC
Four Tatari advertisers, Ro, Manscaped, Tecovas and Life360, are airing commercials during NBC's Super Bowl LX broadcast through Tatari's TV advertising platform.
アメリカ合衆国Tatari Wants to Fix Broken TV Measurement. Here’s Why It’s Failing
TV ad measurement is breaking down. Privacy restrictions are mounting, traditional identifiers are disappearing, and the deterministic measurement advertisers once relied on is harder to maintain. On this episode of Inside the Stack, Cynopsis’ Lynn Leahey speaks with Benjamin Heaton, Senior Director of Product Management at Tatari, about what’s actually wrong with TV measurement and […]
Tatari Unveils Fully AI-Powered Media Buying Across Linear and Streaming TV
Brands and agencies can now build TV campaigns with unprecedented speed, accuracy and comprehensiveness Tatari, a leading platform for buying and measuring advertising across convergent TV (linear, streaming and online video) introduced its AI-Enabled Planning Engine. This groundbreaking tool enables advertisers to create media plans for TV campaigns faster and more accurately– with full transparency and […]
Tatari makes significant updates and improvements to its TV ad measurement
Tatari sets new and cutting-edge industry standards for precision and effectiveness across TV ad buying Tatari, a leading platform for buying and measuring advertising across convergent TV, today announced major improvements to its TV-specific measurement, elevating the standard for precision and effectiveness in the TV advertising industry. This update mostly focuses on improvements to Tatari’s […]
Tatari Spins Off a New Company, Vault, Focused on Privacy-Compliant Tech for CTV With Data Clean Room as First Product
Experian is the first identity technology provider to integrate with Vault’s interoperable data sharing and measurement technology Tatari, a leading platform for buying and measuring advertising across both linear and streaming TV, announced the launch of Vault, a new sister company focused on privacy-first technology solutions for connected TV (CTV) advertising. Vault’s first product is […]